Your closet and your skincare in one app

Two apps, everything twice

A typical morning goes like this: check the weather, open the wardrobe app, then get a skincare reminder from a different app. Each one only knows part of the story. The skincare app does not know you are heading to the mountains on Thursday, and the wardrobe app does not know your toiletry bag has no sunscreen. On top of that you have two accounts, two sets of notifications and two places to add and tick things off. Getting dressed and looking after your skin are really one morning routine and one evening routine, so in Closie they live in one app. The point is not an app that does everything, but two daily decisions that do not need two separate systems.

One morning notification: your outfit and your routine

Each morning Closie sends one notification. It shows today’s look, put together from your own clothes and matched to the weather, including cold and rain, next to the morning steps of your routine, built from the products on your shelf. In the evening it reminds you of your evening steps. If the outfit is not quite right, swap one piece, and when you put it on, mark it with a single tap. You tick off your routine in the same place. It sounds small, but small things like this decide whether you are still using an app a month later.

• Today’s look matched to the forecast
• Morning and evening routine steps from your own products
• A sunscreen reminder when the UV index is 3 or higher

One trip planner: suitcase and toiletry bag

Enter your destination and dates, and Closie checks the forecast for each day, plans an outfit for every day from your clothes and builds a packing list. With Closie Plus, the same days also produce a toiletry bag: the products from your plan that you will actually need while away. You get a packing reminder before you leave. With two separate apps you would do all this twice and check yourself that the outfits and the toiletry bag match. The free plan includes one trip outfit plan, and Closie Plus gives you five a month.

Smart Buy for clothes and for skincare

In a clothes shop, take a photo of an item and Smart Buy compares it with your closet: it shows what it pairs with, works out the cost per wear and gives a verdict: buy, think about it or skip. In a beauty shop it works the same way for skincare (in Closie Plus). Closie checks what is already on your shelf, whether the product contains ingredients you want to avoid, whether you would be doubling up on active ingredients, whether it clashes with your plan and whether something is missing, such as SPF. It also takes into account your own answer to “would you buy it again?”, which you give when you finish a product.

• Clothes: a verdict, pairings with your closet and cost per wear
• Skincare: duplicates, ingredients to avoid, clashes with your plan and gaps

One place for “what do I actually own?”

In the wardrobe and in the bathroom alike, we buy things we already have because we do not see them every day. In Closie you add clothes with photos, up to 20 at once, and AI gives each item a name, category, colours and seasons. You add skincare by scanning the barcode (Closie’s catalogue and Open Beauty Facts) or by taking a photo of the label, which AI reads. For clothes you see how often you wear them and the cost per wear; for skincare, the INCI ingredient list, the period after opening (PAO) and the cost per use. In Closie Plus the app also builds weekly outfits from clothes you have not worn for more than 60 days.

What is free and what comes with Closie Plus

Your closet, today’s look, outfits, AI try-ons, Smart Buy for clothes and the trip planner all work on the free plan, with limits: up to 100 items, 30 studio photos (one-time), 3 AI try-ons and 3 Smart Buy checks a month, and one trip outfit plan. Skincare is only available in Closie Plus, a monthly or yearly subscription. The yearly plan starts with a 7-day free trial (for new subscribers). Plus also raises the limits: a closet of up to 250 items, 50 studio photos, 30 try-ons, 15 Smart Buy checks and 5 trip plans a month. One important note: Skincare is not a medical device. It does not analyse your skin or face and does not diagnose anything.

How to bring your closet and skincare together in Closie

1. 1

   Download Closie

   The app is free on iPhone and Android, no card needed.

2. 2

   Add your clothes

   Pick up to 20 photos at once. Closie names and tags each item for you.

3. 3

   Fill your skincare shelf

   With Closie Plus, scan barcodes or photograph labels, then set how often you use each product.

4. 4

   Get your first morning notification

   Today’s outfit and your routine steps in one place, matched to the weather.

Closet and skincare in one app: questions and answers