Last updated: 5 November 2026
Privacy Policy
We respect your privacy. This policy plainly states what data we collect, why, who we share it with and what rights you have. Closie is a digital wardrobe and outfit-planning app, so we process, among other things, photos of your clothes and, if you opt into the virtual fitting room, the photos used to create your avatar.
1. Data controller
The controller of your personal data is Jakub Tębłowski, running a sole proprietorship under the same name. Address: Sieciechowo 26, 72-200 Nowogard, Poland VAT (NIP): 856 193 52 35 REGON: 528 211 969 Email: kontakt@closie.pl
2. What data we process
• Account data: email address (login), optionally a display name and style preferences. • Photos of clothes you add to your digital wardrobe, along with descriptions (colour, type, category) detected automatically. • Photos used to generate your avatar and virtual fitting room, only if you use that feature. • Wear data (how many times you wore a given item) and outfits you created. • Purchase-check queries (a photo of the product being analysed, optionally price and link). • Skincare data (Closie Plus): the products on your shelf, packaging photos, your routine plan and check-offs — see section 5. • Technical data: device identifier, OS version, crash and error logs. • App usage data: which features you use, purchases and errors, linked to your account identifier, plus approximate location derived from your IP address. • Subscription and purchase data (handled by Apple, Google and RevenueCat; we never see your card number). • Ask Closie: the content of your questions and Closie’s answers (conversation history), what Closie remembers about your taste from conversations and the “Not this” button, and your token balance and history.
3. Purposes and legal bases for processing
• Providing the service (contract): account, wardrobe, outfits, planner. • Generating outfits, AI try-ons, the avatar and purchase checks (your consent): photos are processed by AI models to deliver the result. • Billing and subscription handling (contract). • Improving the app, analysing how it is used and diagnosing errors (legitimate interest). You can object by writing to kontakt@closie.pl. • Meeting legal obligations, e.g. keeping records for accounting.
4. AI-powered features, including photos
Some features (AI try-ons, virtual fitting room and avatar, purchase checks) use artificial-intelligence models provided by an external vendor (OpenAI). This means the photos you submit to them are sent to OpenAI to generate the result (e.g. an outfit, an avatar, a fit assessment against your wardrobe). You opt in voluntarily by enabling a given feature. You can use Closie without them: they are optional and draw from a separate pool of credits. You can opt out at any time by not using a feature or by deleting your avatar. Ask Closie: when you ask a question, we send its content to OpenAI together with the context needed to answer: a description of items in your wardrobe (name, category, colour, season, no photos), your plan and the weather for the next days, and the facts Closie remembers about your taste. The question is also checked automatically for abuse (OpenAI moderation). Before your first question the app asks for your consent. Data sent through the OpenAI API is not used to train models. You can clear the conversation history at any time and delete remembered facts in “What Closie knows about me”. Clothing photos you add to your wardrobe are also sent to OpenAI to recognise the item (category, colour, name) and prepare a studio photo. The app says so on the add-items screen. Closie Plus: in Ask Closie and for the outfit of the day, OpenAI also receives your ratings of outfits you wore in the last 30 days, your taste calibration (colours and pairings you like and what you dislike) and this month's trends chosen by Closie stylists. "Not this > Other (type)": the short note you type is sent to OpenAI to check it for abuse (moderation) and to turn it into a taste fact from a fixed list. The app asks for your consent before the first note. We do not store the note itself, only the fact, which you can delete in "What Closie knows about me".
5. Skincare (Closie Plus)
If you use Skincare: • We send photos of product packaging to OpenAI only to read the name, brand and ingredients from the label. Please don't photograph faces or other people — if there is a face in the frame, Closie won't read the label. Closie does not analyse skin or faces. A product photo you save with a product is stored together with your clothing photos. • We look up barcodes in the Closie catalog and in a copy of the Open Beauty Facts database on our servers. If the product isn't there, the app queries Open Beauty Facts and Open Products Facts directly, sending them only the barcode (and, technically, your phone's IP address). • The products on your shelf, ingredients read from labels, your routine plan, check-offs, opening dates, ratings, Smart Buy checks for cosmetics and your answers on whether you'd buy something again are stored on Closie servers, linked to your account, and deleted with your account. • Your skin profile (such as skin type, goals and scent preference) and your list of ingredients to avoid are stored only on your phone — we don't send them to Closie servers. App statistics receive at most the number of profile fields you've filled in, never their content. We don't ask about your health (allergies, skin conditions, pregnancy, medication) and we don't collect health data (special category data under Art. 9 GDPR) on our servers. • Product data added to the shared catalog (no photos, no personal data) is stored with a reference to the account that added it, to prevent abuse. When that account is deleted, the entry stays in the catalog and the reference to the account is removed. We keep a log of catalog contributions (product code, type of change, date and account identifier) to protect the catalog against abuse, and delete it together with your account. • Routine reminders are scheduled locally on your phone. The legal basis is our contract with you (providing Skincare) and, for AI label reading, your choice to use that feature (as in section 4).
6. Who we share data with (recipients)
• Supabase: database, authentication and file storage infrastructure (servers in the European Union). • OpenAI: AI model provider (United States), see sections 4, 5 and 9. • RevenueCat: subscription and in-app purchase handling (United States). • Sentry: error and stability monitoring. • PostHog: app usage analytics, events linked to your account identifier (US). • Apple and Google: app distribution and system payments (App Store, Google Play). • Vercel: hosting of closie.pl and aggregated visit statistics without cookies and without identifying you (US). • Google (Analytics): anonymous traffic analytics on closie.pl (only with your consent via the cookie banner). • Microsoft (Clarity): anonymous session recordings and click heatmaps on closie.pl (only with your consent; US). • Meta Platforms (Meta Pixel): measuring how our Facebook and Instagram ads perform on closie.pl (only with your consent; Ireland/US). • Open Food Facts (France): the open Open Beauty Facts and Open Products Facts databases: we use a copy of their data, and if a product is missing from it, the app sends them the barcode (section 5). We never sell your data. We share it only to the extent necessary to run the service or as required by law.
7. Payments
Closie Plus subscriptions and one-off purchases are processed through Apple App Store and Google Play, with technical handling by RevenueCat. Closie does not store card numbers or full billing details; they remain with the payment provider.
8. How long we keep data
• For as long as you use your account. • Clothing photos and descriptions, until you delete them or delete your account. • Your avatar, until you delete your account or refresh/delete the avatar yourself. • Skincare data — until you delete it or your account. Your skin profile and avoid list stay on your phone until you delete them or the app. • After account deletion, we remove associated data within a reasonable time (usually up to 30 days), except what we must keep for legal reasons (e.g. accounting). • Ask Closie history: up to 90 days or until you clear the conversation. Remembered facts about your taste: until you delete them or delete your account.
9. Data transfers outside the EEA
Some services (OpenAI, RevenueCat, PostHog, Apple, Google) run on servers outside the European Economic Area, mostly in the USA. Data is transferred only to the extent necessary and under appropriate safeguards (e.g. Standard Contractual Clauses approved by the European Commission, or adequacy decisions).
10. Cookies and technical data
Closie is primarily a mobile app; the app shows no ads and uses no tracking cookies. The app may store technical data on your device (e.g. a login session) and collect anonymous error logs via Sentry so we can fix crashes. Through PostHog it also records which features you use, linked to your account identifier, to help us improve the app. Aggregated visit statistics for the website (Vercel Web Analytics) work without cookies and cannot identify you. The closie.pl website uses strictly necessary cookies and, with your consent, anonymous Google Analytics to help us understand how you use the site. You can change or withdraw consent at any time via the “Cookie settings” link in the page footer or by clearing cookies in your browser. With full consent ('Accept all') we also collect anonymous session recordings via Microsoft Clarity (US) to better understand how you use Closie, and use the Meta Pixel to measure whether our Facebook and Instagram ads lead to app downloads.
11. Your rights (GDPR)
Under the GDPR you have the right to: • access your data and obtain a copy, • rectify inaccurate data, • erase your data ('right to be forgotten'), • restrict processing, • data portability, • object to processing, • withdraw consent at any time (without affecting the lawfulness of processing carried out before withdrawal), • lodge a complaint with the supervisory authority, in Poland the President of the Personal Data Protection Office (uodo.gov.pl). To exercise your rights, email kontakt@closie.pl.
12. Changes to this policy
We may update this policy, for example when app features or the law change. We will notify you about material changes in the app or on the site. The last-updated date appears at the top of this document.
13. Contact
For questions about privacy, personal data or this policy, email kontakt@closie.pl or write to: Jakub Tębłowski, Sieciechowo 26, 72-200 Nowogard, Poland.